Customer Centricity has always been HDB's top priority to bolster this strong facet, HDB has launched an innovative initiative called "Customer Service Week".
This initiative follows a pattern of CSW celebration - 4 times a year in each branch.
To add further, the initiative aims to create awareness amongst walk in customers on HDB's various Self -Service tools that customers can use to manage their loan account or apply for a new loan, digital payments options available, grievance mechanism and RBI's Internal Ombudsman Scheme
A customer feedback is also be taken to gauge the quality of service provided and expected, bringing in continual improvement.